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Sunday, March 6 • 10:00am - 10:50am
Branding Israel Matters - The Making of "A Universal Language"

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The CBC documentary "A Universal Language" is an example of an Israel project that was able to inspire the hearts and minds of Canadians to view Israel in a more positive light, with many of the participants on the trip having never seen any media or film about Israel outside of a news context. Positive earned media, through print or film, is paramount in the difficult task of promoting Israel to the general public. A Universal Language documents the exciting once-in-a-lifetime journey of six Canadian comedians, Canadian comedy icon Mark Breslin among them, as they explore comedy, identity, and history throughout the Holy Land and beyond.

avatar for Mike Khardas

Mike Khardas

Michael Khardas is the former president of Network - Israel On Campus at York University in Toronto, Canada. He is also the founder of the non-profit Jerusalem Heroes Club, which is a leadership development program that offers free mixed martial arts training to members of the community... Read More →

Sunday March 6, 2016 10:00am - 10:50am EST